Tracking campaign performance in analytics tools like Google Analytics or Plausible starts with clean, consistent UTM parameters. The UTM Link Builder helps marketers and creators quickly construct tagged URLs and optionally convert them into short links.

What this tool does

• Takes a base URL and appends UTM parameters such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
• Automatically handles existing query strings, so you don’t have to worry about manual ? vs & placement.
• Keeps everything in your browser – no external APIs are called while you build links.

How to use it

1. Enter the destination URL (for example, your landing page).
2. Fill in at least utm_source, utm_medium, and utm_campaign.
3. The full UTM link is generated automatically; copy it with one click.
4. If you want a shorter URL, paste the generated link into your preferred URL shortener (such as Bitly or TinyURL).

All link construction happens locally in your browser; the tool itself does not call any external APIs.